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AI Visibility Methodology & Transparency

AiVisibility is built to make AI recommendations measurable. Our goal is to deliver metrics that are as consistent, comparable, and actionable as possible. On this page, we explain what we measure, how we measure it, and how to interpret the results.

What we measure (in simple terms)

We measure whether—and how often—your website is recommended in AI answers (ChatGPT, Gemini, Perplexity), with separate scores per engine.

  • Per-engine scores (not one blended number).
  • Measurements by Search Scope: City or Country.

Why “Search Scope” matters

AI recommendations can change depending on location and intent. We lock the Search Scope from the start, so results remain truly comparable over time.

  • City: one city/area
  • Country: nationwide measurement (reduces “the closest” type of results).

Consistency & comparability

  • Same measurement workflow every month for reliable month-over-month tracking.
  • Parameters are kept stable where possible.
  • AI systems evolve, so outputs may shift over time.

How the scores are calculated

Scores come from an “ecosystem” of relevant queries and are calculated as an aggregated result per engine, designed for ongoing monitoring and reporting.

  • Baseline: your starting reference point.
  • Trend: your performance over time.

Benchmarking / Competitors

We show websites that appear frequently in AI recommendations as a benchmark for context.

  • Benchmarking only — not a recommendation or endorsement.
  • Reflects AI outputs at the time of measurement.

What AiVisibility is not

  • Not an SEO implementation/management service. It’s a measurement & reporting tool that complements SEO/GEO.
  • No guarantee of permanent inclusion in AI answers — results are snapshots and may change over time.
  • We don’t “manipulate” models. We measure what AI recommends and provide improvement suggestions (AI-SEO / Reviews / Citations).

Data & privacy (high level)

  • We use your website and basic account details (e.g., email) to run the measurement.
  • Learn more: Privacy Policy & Terms.

Get started

Run an AI Visibility Check to see your score and track trends over time.

FAQs

Frequently Asked Questions

What is the AI Visibility Score?
It’s a percentage that shows in how many prompts your domain appeared as a recommendation/mention. The higher it is, the more often AI recommends you for the category you’re measuring.
What is Avg Position?
It shows the average position of your domain within the AI’s list of recommendations/mentions. A lower number usually means better visibility.
What is Trend?
It’s the change in your results compared to the previous measurement. It helps you evaluate progress over time—not just a single snapshot.
Why do you use 100 prompts per category?
To reduce variability and ensure comparability. With a fixed set of prompts, you can repeat the AI Visibility Check and compare results month over month.
Does each prompt run more than once?
No. Each prompt is run once per scan, so the KPIs remain clean and comparable.
Why do AI answers change?
AI outputs are influenced by the prompt, the context, the location, and updates to the underlying model. That’s why a consistent methodology and historical tracking are more useful than one-off “tests.”